Is franchise the business a fad, at the current downturn landscape? For sure NOT, it is one of the options to keep the strategy for expansion and make business minimizing investment & risk.
But what does this means? Franchise is not magic… Franchise also means investment and means preparation. Might this is an extreme example, however I do not consider franchise business the action to simply market a brand and expect close to the fax machine the orders coming from franchisee. That never works.