Archivos de etiquetas: franchising

Expansion – Franchising is a fad?

Is franchise the business a fad, at the current downturn landscape?  For sure NOT,  it is one of the options to keep the strategy for expansion and make business minimizing investment & risk.

But what does this means? Franchise is not magic… Franchise also means investment   and means preparation. Might this is an extreme example, however I do not consider franchise business the action to simply market a brand and expect close to the fax machine the orders coming from franchisee. That never works.

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